TD Overdraft Relief OLV
•   Brand Strategy
•   Art Direction
•   Video Production
•   Social Media

Studio 361 has had a video team in-house for a while but for the next iteration of the Brand awareness campaign, TD wanted to use us to come up with and produce commercial-grade videos to bolster their online presence and better compete with larger competitors with larger budgets. For the 2023 Brand Refresh Campaign, I drove a Studio-wide brainstorming for TD Overdraft Relief - the benefit in question - based on provided KPIs and objectives, narrowed down our options and co-conceptualized the TD Overdraft Relief concept we lovingly entitled Run, Run Reba. I worked with the copywriter on the script, art directed on the shoot and oversaw the post production of the final OLV deliverables. I also worked closely with our social media team and media partners like Meta to meet social best practices and maximize engagement.
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