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TD Overdraft Relief OLV
• Brand Strategy
• Art Direction
• Video Production
• Social Media
Studio 361 has had a video team in-house for a while but for the next iteration of the Brand awareness campaign, TD wanted to use us to come up with and produce commercial-grade videos to bolster their online presence and better compete with larger competitors with larger budgets. For the 2023 Brand Refresh Campaign, I drove a Studio-wide brainstorming for TD Overdraft Relief - the benefit in question - based on provided KPIs and objectives, narrowed down our options and co-conceptualized the TD Overdraft Relief concept we lovingly entitled Run, Run Reba. I worked with the copywriter on the script, art directed on the shoot and oversaw the post production of the final OLV deliverables. I also worked closely with our social media team and media partners like Meta to meet social best practices and maximize engagement.
![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/546c0736-a8ec-44f4-a201-b653161a9a31_rw_1200.png?h=3516bdef1bdd07c3464756f16ada0aae)
![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/d9b50f19-519a-41cb-a0ba-d757fce724e7_rw_1200.png?h=585141bdae563fe6416c498176d8c40e)
![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/3333fe09-0329-4c9f-9e1f-97455bbf2054_rw_1200.png?h=6233398bfe530f8f053cfe7c2042e860)
![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/92dd4283-1d38-470c-b1cd-c495bc834464_rw_3840.jpeg?h=afe64df19e584e1157af6f68e72aeba5)
![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/190c363a-8aed-4748-8a53-b7408b5d0c51_rw_1200.jpg?h=56bbc0ded265fb26f1b28c38dad77b68)
![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/29bdb8f9-4346-4da4-9228-49a118a15f97_rw_1200.jpg?h=13700ebdae2016bb99bf2820d80ddaa0)