2023 Brand Campaign
• Visual Identity
• Brand Strategy
• Art Direction
• Social Media
• Video Production
• Motion Graphics
TD Bank regularly refreshes its brand messaging and rolls out new features or products that they want to promote. I led a Studio-wide team in executing on a company strategy focused around "There's a story behind every transaction." Rolled into this were two new features that we wanted to promote - Overdraft Relief and Alerts messaging - which allow a customer to set custom alerts on their checking accounts to provide greater control of their finances. The crowning jewels of this latest effort were two, fully concepted and produced social-first videos. The overall effort was a 360° campaign, spanning onsite, OOH, social media, online and TV commercials, print and podcast audio commercials across the footprint.
