2023 Brand Campaign
•   Visual Identity
•   Brand Strategy
•   Art Direction
•   Social Media
•   Video Production
•   Motion Graphics

TD Bank regularly refreshes its brand messaging and rolls out new features or products that they want to promote. I led a Studio-wide team in executing on a company strategy focused around "There's a story behind every transaction." Rolled into this were two new features that we wanted to promote - Overdraft Relief and Alerts messaging - which allow a customer to set custom alerts on their checking accounts to provide greater control of their finances. The crowning jewels of this latest effort were two, fully concepted and produced social-first videos. The overall effort was a 360° campaign, spanning onsite, OOH, social media, online and TV commercials, print and podcast audio commercials across the footprint.
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