![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/87eb3460-fc98-4635-8c97-9b8a6a21de6c_rw_1920.jpg?h=55e257763c4803264b6472bbef2c2428)
TD Alerts OLV
• Brand Strategy
• Art Direction
• Video Production
• Social Media
Studio 361 has had a video team in-house for a while but for the next iteration of the Brand awareness campaign, TD wanted to use us to come up with and produce commercial-grade videos to bolster their online presence and better compete with larger competitors with larger budgets. For the 2023 Brand Refresh campaign, I helped drive a Studio-wide brainstorming for TD Alerts - the benefit in question - based on provided KPIs and objectives, narrowed down our options and co-conceptualized the TD Alerts concept we entitled Surprise Trip. I worked with the copywriter on the script, art directed on the shoot and oversaw the post production of the final OLV deliverables.
![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/77690ee9-c848-4001-b771-8edefbb385c2_rw_1200.jpg?h=97ef87a685003562035db81bf511f835)
![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/3bfd770b-53b9-442c-a614-6ee5db7ac709_rw_1200.jpg?h=04710a2661b8e6843b8cd4f5f374dc58)
![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/2be24ea2-bdfc-42ac-99b3-f82298bbb532_rw_1200.jpg?h=f91978f577a4703e1bec73ff4781de32)
![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/02435445-16f7-4f46-be7d-31a379a59930_rw_1200.jpg?h=5264c2c0ea062f0499ef09f57a437edb)
![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/6f82e806-2bbd-4ae0-a673-cd6b5926eb69_rw_1200.jpg?h=f45b4d71d0435dcb12a14a92ae3470ea)
![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/8dbd5107-b20b-4df9-886e-9f6aa4245d03_rw_1920.jpg?h=b925f0cf416841cc707c001af14d72c2)
![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/f30acabd-bdc1-4333-ba17-ec0c6c3d8891_rw_1920.jpg?h=1b65d9d05faf87a6dbe8b71a4405f5aa)
![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/1990ba64-43fb-4c17-98a2-f32f0e572802_rw_1920.jpg?h=1f1b0e4725c472fa31574cd41e37c759)
![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/c90cd576-3981-4078-bdbd-514c07e4e2a4_rw_1920.jpg?h=f0d4717678e1c3c5ffef52989ad06b26)