TD Sonic Identity Explainer Video
• Visual Identity
• Brand Strategy
• Art Direction
• Motion Graphics
TD Bank Brand Channel worked for years to advocate for, develop and incorporate a new sonic melody and ID for the TD Brand, something countless large brands already have. Now ready, they needed to explain to the internal team exactly what it is and why it was so important. As the team's lead motion graphics expert, I was tasked with overseeing a small team to develop a script that accurately and enthusiastically brought the idea to the masses and then oversee the final animated video that now sits prominently on the internal Brand Corner website.
