Let's Talk Money Campaign
• Brand Strategy
• Art Direction
• Video Production
• Social Media
TD Bank's vision was to create a more relatable and human approach to financial literacy and responsibility by filming real employees sharing their own individual tips or paths to success in various areas of personal finance, whether it be debt consolidation and elimination, saving money or planning for future spends. The campaign is bolstered by articles from actual financial advisors as well. I acted as Art Director and manager of this project, reviewing scripts and subject matters, reviewing post-production and overseeing a wide variety of deliverables.
