TD Garden
• Visual Identity
• Corporate Sponsorship
• Brand Strategy
• Art Direction
• Motion Graphics
• Print
TD Garden is a crown jewel corporate sponsorship for the east coast-based TD Bank. As such, when the new Unexpectedly Human brand rolled out, it was clear that the TD Garden's wide array of tactics, both animated and static, needed an update. This meant not just updating the look but also the messaging and the voice driving the content.
I acted as Art Director and animator for this project, managing a team of designers, animators and copy writers to ensure brand coherence with localized flair. Since the initial revamp, we've made annual updates to the messaging throughout the TD Garden to keep creative fresh.
Ongoing Campaigns
