One Vanderbilt Grand Opening
• Visual Identity
• Brand Strategy
• Art Direction
• Motion Graphics
• Experiential Design
TD Bank decided to locate its flagship store at the bottom of the newly constructed One Vanderbilt building in NYC. Given the digital-forward approach to this store, I was tasked with leading the team in strategy and preparation for how to tackle design and messaging in this store, not only for the grand opening but establishing norms and rules for on-going updates and integration into our regular campaign roll-outs.
I worked both with our internal teams and various outside vendors to learn the landscape and capabilities of the technology and the efforts are on-going.
Before Opening
After Opening
