![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/4e199915-2560-45da-b94e-e8bb19ebeaf3_rw_1920.jpg?h=058077dd58008a8328f518268ace2bae)
Motorola e-training
• Marketing and Sales Strategy
• Art Direction
• Motion Graphics
• UI / UX
• Mobile App Development
• Illustration
Motorola faces fierce competition in the marketplace and the gatekeepers at point-of-sale are the sales reps at all locations selling Motorola devices (mobile phone stores, BestBuy, Costco etc.). These sales reps need to take a training course for every new phone that comes to market to stay current – by Motorola and Motorola competitors. That’s a lot. For years Motorola looked at training courses as throw away, non-public collateral, and the courses looked like it. But they realized that might be the wrong way to look at it. I acted as the client-facing lead manager and art director on the initial prototype project and the on-going release of subsequent training courses using our dynamic template.
![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/11a2d21b-8866-4196-a665-31e50527dbe1_rw_1920.jpg?h=b2e1e357a5491c0efa2cef8af50bd442)
![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/2964e759-fc4b-472a-bddb-b9e18cfacb89_rw_1200.png?h=413d80e1a9ea09b03e2569a5ae3293e7)
![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/f90e7781-9f2f-44a4-9069-cbb03c7f9a6a_rw_1200.jpg?h=2e02c8193e7e8d802d8c1f394f4a49cb)
![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/25e896ff-80aa-4b59-94e6-ec3ae52c291d_rw_1200.jpg?h=d94b3d0bce0062f75a5984a7bde5a668)
![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/b4966773-1e0f-478b-a3e0-95ad4354a31d_rw_1920.jpg?h=d9321a824dffa738093f2fdbf49633e8)
![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/5bf12495-e823-48ef-94c6-8ce48cb1af30_rw_1920.jpg?h=583f7c19157fec3e8a3c4eb4a5067301)
![](https://cdn.myportfolio.com/a1030d7f-6eb4-461d-86b7-6a9535185c8c/f504e629-7473-46c4-810f-23400c2e9c49_rw_1200.jpg?h=2c921943efa304bcd603ab6ffe2d2df0)
Gamification of e-training
Along with a sleek, highly versatile template for e-training, we went the extra mile to gamify the mandatory end quiz that tested course information retention. My team and I concepted and created an easily modified quiz template, then developed a series of fun Motorola bot themes to keep content fresh and interest levels high. This led to higher pass rates and an uptick in global store-based sales.