TD Cash Card OLV - Free Spirit
• Brand Strategy
• Art Direction
• Video Production
• Social Media
Free Spirit is the name of a companion OLV we developed for the 2024-25 TD Brand campaign that highlighted the benefits of using the TD Cash Card for everyday spend. Developed concurrently with What's for Dinner, I stressed to the team to lean into social-first creative strategy and trends that work best for the medium that it was being developed for. We were able to use the same set as What's for Dinner?, saving time and money, while also creating a unique, fun and engaging experience for the consumer. I oversaw script writing and development, location scouting, art direction and social media implementation.
