2019 TD Pride Campaign
• Brand Strategy
• Art Direction
• Social Media
• Motion Graphics
TD Bank has proudly supported the LGBTQ2+ community for many years and regularly shows that support through partnerships with local organizations and sponsoring events across the footprint. 2019 was particularly important as it marked the 50th anniversary of the Stonewall riots in New York City. I helmed a team dedicated to concepting and developing omni-channel creative that celebrated how far we've come while acknowledging the work still needed to be done now and in the future. There was a heavy focus on localization to ensure authenticity in NYC and throughout the Maine-to-Florida footprint.
